Chemical transformations of moist nitrogen in dielectric barrier discharge cold plasma into NO, NO2, and NO2− in conjunction with the control for exclusive NO generation are reported. Initial gas-phase products NO and NO2 were identified and estimated spectrophotometrically at respective absorption λmax taking the set of three closely spaced peaks around 204, 214.5, and 226 nm in case of the former, while at 400 nm for latter. Other products NO2− and H2O2 were identified and estimated by wet-chemical sampling methods followed by colorimetric analyzes, respectively, at 540 and 350 nm. NO,NO2, and NO2− yields increased continuously, with increase in gas residence time inside the plasma zone, applied voltage between two electrodes, and the moisture concentration in the gas stream. Typical G values estimated are: NO, 3.98 × 10−3; total NO2 and NO2− , 6.30 × 10−3; and H2O2, 2.7 × 10−3 μmol · J−1. In the product mixture, employing NO2 and NO2− absorber solution, 50–750 ppm level NO was obtained as an exclusive product with 0.05–24 kHz ac power supplies.