We report on the formation of entropic ionogels (gels in IL solutions) of laponite platelets in ionic liquid(IL), 1-ethyl 3 methyl imidazolium chloride, solutions at room temperature (0 < [IL] < 0.05% (w/v)). Self-assembled colloidal networks were formed following a growth mechanism given by, ηr~(1 − t/tgvis)−p for t < tgvis; and G0~(t/tgrheo− 1)β for t > tgrheo where ηr, G0 and tgvis,rheo represent relative viscosity, lowfrequency storage modulus and gelation time (determined from viscosity and rheology) respectively. The exponent p was found to increase from 0.23 to 0.85 with increase in IL concentration implying slowernetwork growth kinetics, which helped in the formation of stronger ionogels (β decreased from 2.40 to0.83). It was found that tgvis > tgrheo which indicated that the network, after formation, required considerable amount of equilibration time (longer for low IL concentration) to reorganize and attain a solid-likestructure capable of sustaining shear deformation. Reorganization of clay platelets caused reduction inthe inter platelet repulsion due the IL-double layer screening and facilitated formation of stronger iono-gels for samples with [IL] ≤ 0.03% (w/v). Dynamic structure factor data revealed two primary relaxationmodes: (i) the anomalous slow mode that was frozen at all IL concentrations, and (ii) the diffusive fastmode that contained two diffusion components both strongly dependent on IL concentration. Neutronscattering data could be split into two distinct scattering regions: (i) 0.001 < q < q#Å−1, I(q)~q-α with α= 0.97–1.67 (Power–law region) and (iii) q#< q < 0.35 Å−1, I(q)~e−(q2Rc2/2) (Guinier–Porod region) with Rc= 4.6–5.0 Å−1. This implied existence of rod-like structures in homogeneous and rarefied clusters infragile gels. In summary, it is shown that laponite gels could be systematically customized in IL solutionsto generate a range of soft materials with properties solely dependent on IL concentration which may notexceed 0.05% (w/v).